{"id":1655,"date":"2026-10-08T11:49:36","date_gmt":"2026-10-08T09:49:36","guid":{"rendered":"https:\/\/www.ignitera.com\/?post_type=project&#038;p=1655"},"modified":"2026-10-09T15:48:12","modified_gmt":"2026-10-09T13:48:12","slug":"workshop-gtm","status":"publish","type":"project","link":"https:\/\/www.ignitera.com\/en\/project\/workshop-gtm\/","title":{"rendered":"Workshop GTM"},"content":{"rendered":"<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;500;600;700&display=swap\">\n<style>\n.gtm {\n  --gtm-red: #c8102e;\n  --gtm-red-dark: #8f0b22;\n  --gtm-pink: #f3c6cf;\n  --gtm-ink: #1c1416;\n  --gtm-navy: #14112b;\n  --gtm-muted: #5b4f52;\n  --gtm-line: #ecdde0;\n  --gtm-bg: #ffffff;\n  --gtm-soft: #f9f2f3;\n  --gtm-font: \"Poppins\", \"Helvetica Neue\", Arial, sans-serif;\n  font-family: var(--gtm-font);\n  color: var(--gtm-ink);\n  background: var(--gtm-bg);\n  line-height: 1.7;\n  font-size: 15px;\n}\n.gtm *, .gtm *::before, .gtm *::after { box-sizing: border-box; }\n.gtm-wrap { max-width: 1120px; margin-inline: auto; padding-inline: 20px; }\n.gtm h1, .gtm h2, .gtm h3 { font-family: var(--gtm-font); font-weight: 500; line-height: 1.2; text-wrap: balance; margin: 0; }\n.gtm h2 { font-size: clamp(26px, 3.4vw, 38px); }\n.gtm p { margin: 0; }\n.gtm ul, .gtm ol { margin: 0; padding: 0; list-style: none; }\n.gtm-kicker { display: inline-block; font-size: 12px; font-weight: 700; letter-spacing: .22em; text-transform: uppercase; color: var(--gtm-red-dark); padding-bottom: 10px; margin-bottom: 18px; border-bottom: 4px solid var(--gtm-red); }\n.gtm-lead { color: var(--gtm-muted); margin-top: 14px; max-width: 62ch; }\n.gtm-btn {\n  display: inline-block; padding: 18px 34px; border-radius: 999px; font-family: var(--gtm-font);\n  font-size: 12px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; text-decoration: none;\n  transition: transform .15s ease, box-shadow .15s ease; border: 0; cursor: pointer;\n}\n.gtm-btn:hover { transform: translateY(-2px); box-shadow: 0 8px 20px rgba(143, 11, 34, .25); }\n.gtm-btn:focus-visible { outline: 3px solid var(--gtm-ink); outline-offset: 3px; }\n.gtm-btn--primary, .gtm-btn--primary:hover { background: var(--gtm-red-dark); color: #fff; }\n.gtm-btn--light, .gtm-btn--light:hover { background: #fff; color: var(--gtm-red-dark); box-shadow: inset 0 0 0 2px var(--gtm-red-dark); }\n@media (prefers-reduced-motion: reduce) { .gtm-btn { transition: none; } .gtm-btn:hover { transform: none; } }\n<\/style>\n\n\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;500;600;700&display=swap\">\n<style>\n.gtm {\n  --gtm-red: #c8102e;\n  --gtm-red-dark: #8f0b22;\n  --gtm-pink: #f3c6cf;\n  --gtm-ink: #1c1416;\n  --gtm-navy: #14112b;\n  --gtm-muted: #5b4f52;\n  --gtm-line: #ecdde0;\n  --gtm-bg: #ffffff;\n  --gtm-soft: #f9f2f3;\n  --gtm-font: \"Poppins\", \"Helvetica Neue\", Arial, sans-serif;\n  font-family: var(--gtm-font);\n  color: var(--gtm-ink);\n  background: var(--gtm-bg);\n  line-height: 1.7;\n  font-size: 15px;\n}\n.gtm *, .gtm *::before, .gtm *::after { box-sizing: border-box; }\n.gtm-wrap { max-width: 1120px; margin-inline: auto; padding-inline: 20px; }\n.gtm h1, .gtm h2, .gtm h3 { font-family: var(--gtm-font); font-weight: 500; line-height: 1.2; text-wrap: balance; margin: 0; }\n.gtm h2 { font-size: clamp(26px, 3.4vw, 38px); }\n.gtm p { margin: 0; }\n.gtm ul, .gtm ol { margin: 0; padding: 0; list-style: none; }\n.gtm-kicker { display: inline-block; font-size: 12px; font-weight: 700; letter-spacing: .22em; text-transform: uppercase; color: var(--gtm-red-dark); padding-bottom: 10px; margin-bottom: 18px; border-bottom: 4px solid var(--gtm-red); }\n.gtm-lead { color: var(--gtm-muted); margin-top: 14px; max-width: 62ch; }\n.gtm-btn {\n  display: inline-block; padding: 18px 34px; border-radius: 999px; font-family: var(--gtm-font);\n  font-size: 12px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; text-decoration: none;\n  transition: transform .15s ease, box-shadow .15s ease; border: 0; cursor: pointer;\n}\n.gtm-btn:hover { transform: translateY(-2px); box-shadow: 0 8px 20px rgba(143, 11, 34, .25); }\n.gtm-btn:focus-visible { outline: 3px solid var(--gtm-ink); outline-offset: 3px; }\n.gtm-btn--primary, .gtm-btn--primary:hover { background: var(--gtm-red-dark); color: #fff; }\n.gtm-btn--light, .gtm-btn--light:hover { background: #fff; color: var(--gtm-red-dark); box-shadow: inset 0 0 0 2px var(--gtm-red-dark); }\n@media (prefers-reduced-motion: reduce) { .gtm-btn { transition: none; } .gtm-btn:hover { transform: none; } }\n<\/style>\n\n\n\n<style data-wp-block-html=\"css\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;500;600;700&display=swap\">\n<style>\n.gtm {\n  --gtm-red: #c8102e;\n  --gtm-red-dark: #8f0b22;\n  --gtm-pink: #f3c6cf;\n  --gtm-ink: #1c1416;\n  --gtm-navy: #14112b;\n  --gtm-muted: #5b4f52;\n  --gtm-line: #ecdde0;\n  --gtm-bg: #ffffff;\n  --gtm-soft: #f9f2f3;\n  --gtm-font: \"Poppins\", \"Helvetica Neue\", Arial, sans-serif;\n  font-family: var(--gtm-font);\n  color: var(--gtm-ink);\n  background: var(--gtm-bg);\n  line-height: 1.7;\n  font-size: 15px;\n}\n.gtm *, .gtm *::before, .gtm *::after { box-sizing: border-box; }\n.gtm-wrap { max-width: 1120px; margin-inline: auto; padding-inline: 20px; }\n.gtm h1, .gtm h2, .gtm h3 { font-family: var(--gtm-font); font-weight: 500; line-height: 1.2; text-wrap: balance; margin: 0; }\n.gtm h2 { font-size: clamp(26px, 3.4vw, 38px); }\n.gtm p { margin: 0; }\n.gtm ul, .gtm ol { margin: 0; padding: 0; list-style: none; }\n.gtm-kicker { display: inline-block; font-size: 12px; font-weight: 700; letter-spacing: .22em; text-transform: uppercase; color: var(--gtm-red-dark); padding-bottom: 10px; margin-bottom: 18px; border-bottom: 4px solid var(--gtm-red); }\n.gtm-lead { color: var(--gtm-muted); margin-top: 14px; max-width: 62ch; }\n.gtm-btn {\n  display: inline-block; padding: 18px 34px; border-radius: 999px; font-family: var(--gtm-font);\n  font-size: 12px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; text-decoration: none;\n  transition: transform .15s ease, box-shadow .15s ease; border: 0; cursor: pointer;\n}\n.gtm-btn:hover { transform: translateY(-2px); box-shadow: 0 8px 20px rgba(143, 11, 34, .25); }\n.gtm-btn:focus-visible { outline: 3px solid var(--gtm-ink); outline-offset: 3px; }\n.gtm-btn--primary, .gtm-btn--primary:hover { background: var(--gtm-red-dark); color: #fff; }\n.gtm-btn--light, .gtm-btn--light:hover { background: #fff; color: var(--gtm-red-dark); box-shadow: inset 0 0 0 2px var(--gtm-red-dark); }\n@media (prefers-reduced-motion: reduce) { .gtm-btn { transition: none; } .gtm-btn:hover { transform: none; } }\n<\/style>\n<\/style>\n\n\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;500;600;700&display=swap\">\n<style>\n.gtm {\n  --gtm-red: #c8102e;\n  --gtm-red-dark: #8f0b22;\n  --gtm-pink: #f3c6cf;\n  --gtm-ink: #1c1416;\n  --gtm-navy: #14112b;\n  --gtm-muted: #5b4f52;\n  --gtm-line: #ecdde0;\n  --gtm-bg: #ffffff;\n  --gtm-soft: #f9f2f3;\n  --gtm-font: \"Poppins\", \"Helvetica Neue\", Arial, sans-serif;\n  font-family: var(--gtm-font);\n  color: var(--gtm-ink);\n  background: var(--gtm-bg);\n  line-height: 1.7;\n  font-size: 15px;\n}\n.gtm *, .gtm *::before, .gtm *::after { box-sizing: border-box; }\n.gtm-wrap { max-width: 1120px; margin-inline: auto; padding-inline: 20px; }\n.gtm h1, .gtm h2, .gtm h3 { font-family: var(--gtm-font); font-weight: 500; line-height: 1.2; text-wrap: balance; margin: 0; }\n.gtm h2 { font-size: clamp(26px, 3.4vw, 38px); }\n.gtm p { margin: 0; }\n.gtm ul, .gtm ol { margin: 0; padding: 0; list-style: none; }\n.gtm-kicker { display: inline-block; font-size: 12px; font-weight: 700; letter-spacing: .22em; text-transform: uppercase; color: var(--gtm-red-dark); padding-bottom: 10px; margin-bottom: 18px; border-bottom: 4px solid var(--gtm-red); }\n.gtm-lead { color: var(--gtm-muted); margin-top: 14px; max-width: 62ch; }\n.gtm-btn {\n  display: inline-block; padding: 18px 34px; border-radius: 999px; font-family: var(--gtm-font);\n  font-size: 12px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; text-decoration: none;\n  transition: transform .15s ease, box-shadow .15s ease; border: 0; cursor: pointer;\n}\n.gtm-btn:hover { transform: translateY(-2px); box-shadow: 0 8px 20px rgba(143, 11, 34, .25); }\n.gtm-btn:focus-visible { outline: 3px solid var(--gtm-ink); outline-offset: 3px; }\n.gtm-btn--primary, .gtm-btn--primary:hover { background: var(--gtm-red-dark); color: #fff; }\n.gtm-btn--light, .gtm-btn--light:hover { background: #fff; color: var(--gtm-red-dark); box-shadow: inset 0 0 0 2px var(--gtm-red-dark); }\n@media (prefers-reduced-motion: reduce) { .gtm-btn { transition: none; } .gtm-btn:hover { transform: none; } }\n<\/style>\n\n\n\n<style>\n.gtm-hero-block { padding-bottom: 36px; background: transparent; }\n.gtm-hero { background: linear-gradient(115deg, var(--gtm-red, #c8102e) 0%, #d9506a 45%, var(--gtm-pink, #f3c6cf) 100%); color: #fff; text-align: center; padding-block: 72px 0; }\n.gtm-eyebrow { font-size: 12px; font-weight: 600; letter-spacing: .18em; text-transform: uppercase; opacity: .9; }\n.gtm-hero h1 { font-size: clamp(32px, 5vw, 58px); font-weight: 600; margin-top: 14px; color: #fff; }\n.gtm-hero-meta { display: flex; justify-content: center; flex-wrap: wrap; gap: 8px 28px; margin-top: 18px; font-weight: 500; font-size: 17px; }\n.gtm-hero-meta span { display: inline-flex; align-items: center; gap: 8px; }\n.gtm-hero-meta svg { width: 18px; height: 18px; flex: none; }\n.gtm-hero-ctas { display: flex; justify-content: center; flex-wrap: wrap; gap: 16px; margin-top: 40px; transform: translateY(28px); }\n<\/style>\n<div class=\"gtm gtm-hero-block\">\n  <section class=\"gtm-hero\">\n    <div class=\"gtm-wrap\">\n      <div class=\"gtm-eyebrow\">Workshops &amp; Codev \u00b7 Club Ignitera<\/div>\n      <h1>Workshop Strat\u00e9gie GTM<\/h1>\n      <div class=\"gtm-hero-meta\">\n        <span><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"><\/rect><path d=\"M3 10h18M8 3v4M16 3v4\"><\/path><\/svg>Mardi 20 octobre 2026 \u00b7 16h\u201318h<\/span>\n        <span><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"8\" r=\"4\"><\/circle><path d=\"M4 21c0-4 4-6 8-6s8 2 8 6\"><\/path><\/svg>Anim\u00e9 par Jean-Fran\u00e7ois Thunet<\/span>\n        <span><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"2\" y=\"4\" width=\"20\" height=\"13\" rx=\"2\"><\/rect><path d=\"M8 21h8M12 17v4\"><\/path><\/svg>En ligne<\/span>\n      <\/div>\n      <div class=\"gtm-hero-ctas\">\n        <a class=\"gtm-btn gtm-btn--light\" href=\"#gtm-programme\">Voir le d\u00e9roul\u00e9<\/a>\n       <a class=\"gtm-btn gtm-btn--primary\" href=\"https:\/\/forms.cloud.microsoft\/Pages\/ResponsePage.aspx?id=8SU1136ciUiKdMXv0VA7WN_5KCdATvtAjpt8Sf5UvfBUM1M1U0JPSVg3VTlPQ1dXMlhJVFc5MjhNOS4u\" target=\"_blank\" rel=\"noopener\">Je m'inscris au Workshop<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n<\/div>\n\n\n\n<style>\n.gtm-intro { padding-block: 96px 72px; }\n.gtm-intro-grid { display: grid; grid-template-columns: 240px 1fr; gap: 48px; align-items: start; }\n.gtm-speaker { text-align: center; }\n.gtm-avatar { width: 180px; height: 180px; max-width: 100%; margin-inline: auto; border-radius: 50%; object-fit: cover; background: var(--gtm-soft); border: 2px dashed var(--gtm-pink); display: grid; place-items: center; color: var(--gtm-muted); font-size: 12px; padding: 20px; }\nimg.gtm-avatar { display: block; border: 0; padding: 0; }\n.gtm-speaker-name { font-weight: 600; margin-top: 14px; }\n.gtm-speaker-role { font-size: 13px; color: var(--gtm-muted); }\n.gtm-intro-text { border-left: 3px solid var(--gtm-red); padding-left: 28px; display: grid; gap: 14px; min-width: 0; }\n.gtm-intro-text strong { font-weight: 600; }\n@media (max-width: 700px) {\n  .gtm-intro-grid { grid-template-columns: 1fr; gap: 32px; }\n  .gtm-intro-text { padding-left: 18px; }\n}\n<\/style>\n<div class=\"gtm\">\n  <section class=\"gtm-intro\">\n    <div class=\"gtm-wrap gtm-intro-grid\">\n      <div class=\"gtm-speaker\">\n        <img decoding=\"async\" class=\"gtm-avatar\" src=\"https:\/\/www.ignitera.com\/wp-content\/uploads\/2026\/10\/1784186070546.jpeg\" alt=\"Jean-Fran\u00e7ois Thunet\">\n        <div class=\"gtm-speaker-name\">Jean-Fran\u00e7ois Thunet<\/div>\n        <div class=\"gtm-speaker-role\">Fractional Chief Sales \/ Revenue Officer<\/div>\n      <\/div>\n      <div class=\"gtm-intro-text\">\n        <p>The <strong>Workshop Strat\u00e9gie GTM<\/strong> est une session de travail de deux heures, <strong>en ligne et ouverte \u00e0 tous, exceptionellement pour le lancement du Club Ignitera<\/strong>, pour les startups et scale-ups tech qui pr\u00e9parent leur mise sur le march\u00e9 ou veulent acc\u00e9l\u00e9rer leur traction commerciale.<\/p>\n        <p>Anim\u00e9 par <strong>Jean-Fran\u00e7ois Thunet<\/strong>, le workshop suit le format des workshops du Club : un apport d'expert, un temps d'application sur <strong>votre propre cas<\/strong>, puis un \u00e9change entre membres et un d\u00e9brief.<\/p>\n        <p><strong>Objectif :<\/strong> repartir avec des pistes concr\u00e8tes pour votre go-to-market (cible, positionnement, canaux) et vos prochaines actions.<\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n<\/div>\n\n\n\n<style>\n.gtm-why { padding-block: 40px 80px; }\n.gtm-why h2 { margin-bottom: 44px; }\n.gtm-cards { display: grid; grid-template-columns: repeat(5, 1fr); gap: 20px; }\n.gtm-card { display: flex; flex-direction: column; align-items: center; gap: 14px; text-align: center; }\n.gtm-card svg { width: 40px; height: 40px; color: var(--gtm-red); }\n.gtm-card p { background: var(--gtm-red); color: #fff; border-radius: 6px; padding: 14px 12px; font-size: 14px; line-height: 1.6; width: 100%; flex: 1; }\n@media (max-width: 980px) { .gtm-cards { grid-template-columns: repeat(3, 1fr); } }\n@media (max-width: 700px) { .gtm-cards { grid-template-columns: 1fr 1fr; } }\n@media (max-width: 420px) { .gtm-cards { grid-template-columns: 1fr; } }\n<\/style>\n<div class=\"gtm\">\n  <section class=\"gtm-why\">\n    <div class=\"gtm-wrap\">\n      <h2>Pourquoi participer au Workshop GTM ?<\/h2>\n      <div class=\"gtm-cards\">\n        <div class=\"gtm-card\">\n          <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"5\"\/><circle cx=\"12\" cy=\"12\" r=\"1.5\" fill=\"currentColor\"\/><\/svg>\n          <p>Clarifier votre cible et votre ICP<\/p>\n        <\/div>\n        <div class=\"gtm-card\">\n          <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 2l3 7h7l-5.5 4.5L18 21l-6-4-6 4 1.5-7.5L2 9h7z\"\/><\/svg>\n          <p>Aff\u00fbter une proposition de valeur diff\u00e9renciante<\/p>\n        <\/div>\n        <div class=\"gtm-card\">\n          <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M20 12l-8 8-9-9V3h8z\"\/><circle cx=\"7.5\" cy=\"7.5\" r=\"1.5\"\/><\/svg>\n          <p>Choisir un pricing et un mod\u00e8le de vente coh\u00e9rents<\/p>\n        <\/div>\n        <div class=\"gtm-card\">\n          <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 3v18h18\"\/><path d=\"M7 15l4-4 3 3 6-7\"\/><\/svg>\n          <p>Prioriser les canaux d'acquisition qui comptent<\/p>\n        <\/div>\n        <div class=\"gtm-card\">\n          <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"9\" cy=\"8\" r=\"3.5\"\/><circle cx=\"17\" cy=\"9\" r=\"2.5\"\/><path d=\"M2 20c0-3.5 3-5.5 7-5.5s7 2 7 5.5M16 14.5c3 0 6 1.5 6 4.5\"\/><\/svg>\n          <p>Confronter vos id\u00e9es aux autres membres du Club<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n<\/div>\n\n\n\n<style>\n.gtm-prog { padding-block: 40px 64px; }\n.gtm-prog h2 { font-weight: 600; }\n.gtm-flow { margin-top: 48px !important; display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; position: relative; }\n.gtm-flow::before { content: \"\"; position: absolute; top: 66px; left: 12.5%; right: 12.5%; height: 4px; background: var(--gtm-red); border-radius: 2px; }\n.gtm-flow-step { display: grid; grid-template-rows: auto auto 1fr; justify-items: center; text-align: center; position: relative; margin: 0; }\n.gtm-flow-time { font-size: clamp(24px, 2.6vw, 34px); font-weight: 700; color: var(--gtm-red); font-variant-numeric: tabular-nums; line-height: 1; }\n.gtm-flow-dot { width: 26px; height: 26px; border-radius: 50%; background: var(--gtm-red); margin-block: 18px 22px; box-shadow: 0 0 0 6px var(--gtm-bg); }\n.gtm-flow-card { background: var(--gtm-soft); border-radius: 16px; padding: 26px 20px; width: 100%; display: grid; align-content: start; gap: 8px; }\n.gtm-flow-card h3 { font-size: 18px; font-weight: 600; color: var(--gtm-navy); }\n.gtm-flow-card p { font-size: 14px; color: var(--gtm-navy); line-height: 1.6; }\n@media (max-width: 980px) {\n  .gtm-flow { grid-template-columns: repeat(2, 1fr); row-gap: 40px; }\n  .gtm-flow::before { display: none; }\n}\n@media (max-width: 700px) {\n  .gtm-flow { grid-template-columns: 1fr; row-gap: 28px; }\n  .gtm-flow-step { grid-template-columns: auto 1fr; grid-template-rows: auto; justify-items: start; text-align: left; column-gap: 16px; align-items: start; }\n  .gtm-flow-dot { display: none; }\n  .gtm-flow-time { padding-top: 26px; font-size: 22px; }\n}\n<\/style>\n<div class=\"gtm\">\n  <section class=\"gtm-prog\" id=\"gtm-programme\">\n    <div class=\"gtm-wrap\">\n      <span class=\"gtm-kicker\">Workshops &amp; Codev<\/span>\n      <h2>Le d\u00e9roul\u00e9 du workshop<\/h2>\n      <p class=\"gtm-lead\">Deux heures en visio, de 16h00 \u00e0 18h00, pour passer de la m\u00e9thode \u00e0 votre plan d'action.<\/p>\n      <ol class=\"gtm-flow\">\n        <li class=\"gtm-flow-step\">\n          <span class=\"gtm-flow-time\">16h00<\/span><span class=\"gtm-flow-dot\"><\/span>\n          <div class=\"gtm-flow-card\"><h3>Intervention<\/h3><p>Jean-Fran\u00e7ois Thunet pose la probl\u00e9matique du go-to-market et sa m\u00e9thode.<\/p><\/div>\n        <\/li>\n        <li class=\"gtm-flow-step\">\n          <span class=\"gtm-flow-time\">16h30<\/span><span class=\"gtm-flow-dot\"><\/span>\n          <div class=\"gtm-flow-card\"><h3>Application<\/h3><p>En autonomie : comment \u00e7a s'applique chez vous ?<\/p><\/div>\n        <\/li>\n        <li class=\"gtm-flow-step\">\n          <span class=\"gtm-flow-time\">17h00<\/span><span class=\"gtm-flow-dot\"><\/span>\n          <div class=\"gtm-flow-card\"><h3>\u00c9change en groupe<\/h3><p>Chacun partage ses pistes et les confronte aux autres.<\/p><\/div>\n        <\/li>\n        <li class=\"gtm-flow-step\">\n          <span class=\"gtm-flow-time\">17h30<\/span><span class=\"gtm-flow-dot\"><\/span>\n          <div class=\"gtm-flow-card\"><h3>Pitch et d\u00e9brief<\/h3><p>Retour de l'expert et prochaines actions, jusqu'\u00e0 18h00.<\/p><\/div>\n        <\/li>\n      <\/ol>\n    <\/div>\n  <\/section>\n<\/div>\n\n\n\n<div class=\"gtm\" style=\"text-align:center;\">\n  <a class=\"gtm-btn gtm-btn--primary\" href=\"https:\/\/forms.cloud.microsoft\/Pages\/ResponsePage.aspx?id=8SU1136ciUiKdMXv0VA7WN_5KCdATvtAjpt8Sf5UvfBUM1M1U0JPSVg3VTlPQ1dXMlhJVFc5MjhNOS4u\" target=\"_blank\" rel=\"noopener\">Je m'inscris au Workshop<\/a>\n<\/div>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style>\n.gtm-club { padding-block: 0 80px; }\n.gtm-club-box {\n  background: linear-gradient(120deg, var(--gtm-red-dark, #8f0b22) 0%, var(--gtm-red, #c8102e) 100%);\n  color: #fff; border-radius: 14px; padding: 40px 44px;\n  display: grid; grid-template-columns: 1.3fr 1fr; gap: 32px 48px; align-items: center;\n}\n.gtm-club-box > * { min-width: 0; }\n.gtm-club-kicker { font-size: 12px; font-weight: 700; letter-spacing: .22em; text-transform: uppercase; opacity: .85; }\n.gtm-club-box h2 { color: #fff; font-weight: 600; font-size: clamp(24px, 3vw, 32px); margin-top: 10px !important; }\n.gtm-club-text { margin-top: 12px !important; opacity: .92; max-width: 52ch; }\n.gtm-club-list { display: grid; gap: 12px; }\n.gtm-club-list li { display: flex; gap: 12px; align-items: flex-start; font-size: 14px; line-height: 1.5; margin: 0; }\n.gtm-club-list svg { width: 20px; height: 20px; flex: none; margin-top: 1px; }\n.gtm-club-cta { grid-column: 1 \/ -1; display: flex; flex-wrap: wrap; align-items: center; gap: 16px 24px; padding-top: 24px; border-top: 1px solid rgba(255,255,255,.25); }\n.gtm-club-cta p { font-size: 14px; opacity: .85; }\n.gtm-club .gtm-btn--light { box-shadow: none; }\n@media (max-width: 800px) {\n  .gtm-club-box { grid-template-columns: 1fr; padding: 32px 24px; }\n}\n<\/style>\n<div class=\"gtm\">\n  <section class=\"gtm-club\" id=\"gtm-club\">\n    <div class=\"gtm-wrap\">\n      <div class=\"gtm-club-box\">\n        <div>\n          <div class=\"gtm-club-kicker\">Le Club Ignitera<\/div>\n          <h2>Ce workshop fait partie du Club Ignitera<\/h2>\n          <p class=\"gtm-club-text\">Le Club r\u00e9unit les startups et scale-ups tech accompagn\u00e9es par Ignitera autour d'un programme annuel d'\u00e9v\u00e9nements pour acc\u00e9l\u00e9rer leur d\u00e9veloppement commercial.<\/p>\n        <\/div>\n        <ul class=\"gtm-club-list\">\n          <li><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12l5 5 9-10\"\/><\/svg>Des workshops et codevs anim\u00e9s par des experts, tout au long de l'ann\u00e9e<\/li>\n          <li><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12l5 5 9-10\"\/><\/svg>\u221210 % sur les villages startups des grands salons cyber (FIC, Cybershow, Ready 4 IT\u2026)<\/li>\n          <li><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\"><path d=\"M5 12l5 5 9-10\"\/><\/svg>Un r\u00e9seau de fondateurs, partenaires et clubs pros pour \u00e9changer et faire des affaires<\/li>\n        <\/ul>\n        <div class=\"gtm-club-cta\">\n          <a class=\"gtm-btn gtm-btn--light\" href=\"https:\/\/ignitera.user.com\/landing\/hnua9u\/\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrir le Club<\/a>\n          <p>Pas encore membre ? Rejoignez le Club pour participer \u00e0 ce workshop et aux suivants.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n<\/div>\n\n\n\n<style>\n.gtm-deliver { background: var(--gtm-soft); padding-block: 72px; }\n.gtm-deliver-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; margin-top: 36px; }\n.gtm-deliver-item { display: grid; gap: 8px; align-content: start; }\n.gtm-deliver-item h3 { font-size: 17px; font-weight: 600; }\n.gtm-deliver-item h3::before { content: \"\"; display: block; width: 28px; height: 3px; background: var(--gtm-red); margin-bottom: 14px; }\n.gtm-deliver-item p { font-size: 14px; color: var(--gtm-muted); }\n.gtm-target { margin-top: 44px !important; font-size: 15px; }\n.gtm-target strong { font-weight: 600; }\n@media (max-width: 700px) { .gtm-deliver-grid { grid-template-columns: 1fr; } }\n<\/style>\n<div class=\"gtm\">\n  <section class=\"gtm-deliver\">\n    <div class=\"gtm-wrap\">\n      <h2>Vous repartez avec : <\/h2>\n      <div class=\"gtm-deliver-grid\">\n        <div class=\"gtm-deliver-item\"><h3>Une m\u00e9thode GTM claire<\/h3><p>Les \u00e9tapes cl\u00e9s pour d\u00e9finir votre cible, votre message et vos canaux, applicables d\u00e8s le lendemain.<\/p><\/div>\n        <div class=\"gtm-deliver-item\"><h3>Vos prochaines actions<\/h3><p>Des pistes travaill\u00e9es sur votre propre cas pendant le workshop, et les priorit\u00e9s \u00e0 lancer ensuite.<\/p><\/div>\n        <div class=\"gtm-deliver-item\"><h3>Le regard de l'expert<\/h3><p>Les retours de Jean-Fran\u00e7ois Thunet et des autres membres du Club sur vos choix et vos angles morts.<\/p><\/div>\n  <\/section>\n<\/div>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"gtm\" style=\"text-align:center;\">\n  <a class=\"gtm-btn gtm-btn--primary\" href=\"https:\/\/forms.cloud.microsoft\/Pages\/ResponsePage.aspx?id=8SU1136ciUiKdMXv0VA7WN_5KCdATvtAjpt8Sf5UvfBUM1M1U0JPSVg3VTlPQ1dXMlhJVFc5MjhNOS4u\" target=\"_blank\" rel=\"noopener\">Je m'inscris au Workshop<\/a>\n<\/div>\n\n\n\n<style>\n.gtm-agenda { padding-block: 80px 40px; }\n.gtm-agenda-head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: end; gap: 20px; }\n.gtm-agenda-head h2 { font-weight: 600; }\n.gtm-legend { display: flex; flex-wrap: wrap; gap: 8px; }\n.gtm-months { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 36px; }\n.gtm-month { border: 1.5px solid var(--gtm-ink); border-radius: 12px; overflow: hidden; display: flex; flex-direction: column; }\n.gtm-month h3 { background: var(--gtm-red); color: #fff; font-size: 15px; font-weight: 600; text-align: center; padding: 10px 12px; }\n.gtm-events { padding: 6px 16px !important; display: grid; }\n.gtm-event { display: grid; grid-template-columns: 74px 1fr; gap: 10px; padding-block: 12px; border-bottom: 1px solid var(--gtm-line); margin: 0; }\n.gtm-event:last-child { border-bottom: 0; }\n.gtm-event-date { font-weight: 700; color: var(--gtm-red); font-size: 14px; font-variant-numeric: tabular-nums; line-height: 1.5; }\n.gtm-event-body { display: grid; gap: 4px; justify-items: start; min-width: 0; }\n.gtm-event-title { font-size: 14px; font-weight: 500; line-height: 1.45; }\n.gtm-event-title em { font-style: normal; color: var(--gtm-red); }\n.gtm-event--current { background: var(--gtm-soft); margin-inline: -16px; padding-inline: 16px; }\n.gtm-tag { display: inline-block; font-size: 10.5px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; border-radius: 999px; padding: 2px 9px; line-height: 1.6; white-space: nowrap; margin: 0; }\n.gtm-tag--ws { background: var(--gtm-red); color: #fff; }\n.gtm-tag--vil { box-shadow: inset 0 0 0 1.5px var(--gtm-red); color: var(--gtm-red-dark); }\n.gtm-tag--asso { background: var(--gtm-pink); color: var(--gtm-red-dark); }\n.gtm-tag--rev { box-shadow: inset 0 0 0 1.5px var(--gtm-navy); color: var(--gtm-navy); }\n.gtm-badge { display: inline-block; font-size: 11px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; border-radius: 4px; padding: 2px 8px; color: #fff; }\n.gtm-badge--full { background: var(--gtm-navy); }\n.gtm-badge--open { background: var(--gtm-red); }\n.gtm-badge--now { background: var(--gtm-red-dark); }\n.gtm-agenda-note { margin-top: 20px !important; font-size: 13px; color: var(--gtm-muted); font-style: italic; }\n.gtm-agenda-foot { display: flex; justify-content: center; margin-top: 32px; }\n@media (max-width: 980px) { .gtm-months { grid-template-columns: repeat(2, 1fr); } }\n@media (max-width: 700px) { .gtm-months { grid-template-columns: 1fr; } }\n<\/style>\n<div class=\"gtm\">\n  <section class=\"gtm-agenda\" id=\"gtm-agenda\">\n    <div class=\"gtm-wrap\">\n      <div class=\"gtm-agenda-head\">\n        <div>\n          <span class=\"gtm-kicker\">Calendrier 2026-2027<\/span>\n          <h2>Les prochains \u00e9v\u00e9nements Ignitera<\/h2>\n        <\/div>\n        <ul class=\"gtm-legend\">\n          <li class=\"gtm-tag gtm-tag--ws\">Workshops &amp; Codevs<\/li>\n          <li class=\"gtm-tag gtm-tag--vil\">Villages startups<\/li>\n          <li class=\"gtm-tag gtm-tag--asso\">Exclusivit\u00e9 Le Club<\/li>\n          <li class=\"gtm-tag gtm-tag--rev\">Revendeurs IT<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"gtm-months\">\n        <div class=\"gtm-month\"><h3>Octobre 2026<\/h3><ul class=\"gtm-events\">\n          <li class=\"gtm-event gtm-event--current\"><span class=\"gtm-event-date\">20\/10<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Workshop Strat\u00e9gie GTM + Afterwork de lancement du Club Ignitera<\/span><span class=\"gtm-tag gtm-tag--ws\">Workshop<\/span><span class=\"gtm-badge gtm-badge--now\">Cette page<\/span><\/div><\/li>\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">27\/10<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">CIP @Sophia @Docuware<\/span><span class=\"gtm-tag gtm-tag--asso\">Exclusivit\u00e9 Le Club<\/span><\/div><\/li>\n        <\/ul><\/div>\n\n        <div class=\"gtm-month\"><h3>Novembre 2026<\/h3><ul class=\"gtm-events\">\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">03\/11<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Les aides \/ financements <em>avec IODA et Aktantis<\/em><\/span><span class=\"gtm-tag gtm-tag--ws\">Workshop<\/span><\/div><\/li>\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">17\/11<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">CIP @Puget-sur-Argens<\/span><span class=\"gtm-tag gtm-tag--asso\">Exclusivit\u00e9 Le Club<\/span><\/div><\/li>\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">18-20\/11<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Concordance<\/span><span class=\"gtm-tag gtm-tag--vil\">Village startups<\/span><span class=\"gtm-badge gtm-badge--full\">Complet<\/span><\/div><\/li>\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">24\/11<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">One Point<\/span><span class=\"gtm-tag gtm-tag--asso\">Exclusivit\u00e9 Le Club<\/span><\/div><\/li>\n        <\/ul><\/div>\n\n        <div class=\"gtm-month\"><h3>D\u00e9cembre 2026<\/h3><ul class=\"gtm-events\">\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">01-03\/12<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">FIC Ottawa<\/span><span class=\"gtm-tag gtm-tag--vil\">Village startups<\/span><span class=\"gtm-badge gtm-badge--open\">2 pods dispos<\/span><\/div><\/li>\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">10\/12<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Channel &amp; Events Marseille<\/span><span class=\"gtm-tag gtm-tag--rev\">Revendeurs IT<\/span><\/div><\/li>\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">15\/12<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Normes \/ compliance cyber <em>avec Arkane<\/em><\/span><span class=\"gtm-tag gtm-tag--ws\">Workshop<\/span><\/div><\/li>\n        <\/ul><\/div>\n\n        <div class=\"gtm-month\"><h3>Janvier 2027<\/h3><ul class=\"gtm-events\">\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">12\/01<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Codev \/ IC<\/span><span class=\"gtm-tag gtm-tag--ws\">Codev<\/span><\/div><\/li>\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">27\/01<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Cybershow<\/span><span class=\"gtm-tag gtm-tag--vil\">Village startups<\/span><\/div><\/li>\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">Fin janv.<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">CIP<\/span><span class=\"gtm-tag gtm-tag--asso\">Exclusivit\u00e9 Le Club<\/span><\/div><\/li>\n        <\/ul><\/div>\n\n        <div class=\"gtm-month\"><h3>F\u00e9vrier 2027<\/h3><ul class=\"gtm-events\">\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">02\/02<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Cyber IA<\/span><span class=\"gtm-tag gtm-tag--vil\">Village startups<\/span><\/div><\/li>\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">04\/02<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Strat\u00e9gie de communication et relation presse <em>avec Cymbioz<\/em><\/span><span class=\"gtm-tag gtm-tag--ws\">Workshop<\/span><\/div><\/li>\n        <\/ul><\/div>\n\n        <div class=\"gtm-month\"><h3>Mars 2027<\/h3><ul class=\"gtm-events\">\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">09-11\/03<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">FIC Lille<\/span><span class=\"gtm-tag gtm-tag--vil\">Village startups<\/span><\/div><\/li>\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">16\/03<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Go international<\/span><span class=\"gtm-tag gtm-tag--ws\">Workshop<\/span><\/div><\/li>\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">25\/03<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Channel &amp; Events Paris<\/span><span class=\"gtm-tag gtm-tag--rev\">Revendeurs IT<\/span><\/div><\/li>\n        <\/ul><\/div>\n\n        <div class=\"gtm-month\"><h3>Avril 2027<\/h3><ul class=\"gtm-events\">\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">06\/04<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Pitcher un DSI \/ CISO<\/span><span class=\"gtm-tag gtm-tag--ws\">Workshop<\/span><\/div><\/li>\n        <\/ul><\/div>\n\n        <div class=\"gtm-month\"><h3>Mai 2027<\/h3><ul class=\"gtm-events\">\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">11\/05<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Codev \/ IC<\/span><span class=\"gtm-tag gtm-tag--ws\">Codev<\/span><\/div><\/li>\n        <\/ul><\/div>\n\n        <div class=\"gtm-month\"><h3>Juin 2027<\/h3><ul class=\"gtm-events\">\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">01-03\/06<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Ready 4 IT<\/span><span class=\"gtm-tag gtm-tag--vil\">Village startups<\/span><\/div><\/li>\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">08-11\/06<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">SIT<\/span><span class=\"gtm-tag gtm-tag--vil\">Village startups<\/span><\/div><\/li>\n          <li class=\"gtm-event\"><span class=\"gtm-event-date\">17\/06<\/span><div class=\"gtm-event-body\"><span class=\"gtm-event-title\">Channel &amp; Events Lyon<\/span><span class=\"gtm-tag gtm-tag--rev\">Revendeurs IT<\/span><\/div><\/li>\n        <\/ul><\/div>\n      <\/div>\n      <p class=\"gtm-agenda-note\">Calendrier pr\u00e9visionnel 2026-2027. Villages startups : \u221210 % pour les membres, \u00e0 la carte.<\/p>\n      <div class=\"gtm-agenda-foot\">\n        <a class=\"gtm-btn gtm-btn--primary\" href=\"https:\/\/www.ignitera.com\/en\/agenda\/\">Voir l'agenda<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n<\/div>\n\n\n\n<style>\n\/* Pleine largeur : supprime la barre lat\u00e9rale sur cette page *\/\n#sidebar { display: none !important; }\n#left-area { width: 100% !important; padding-right: 0 !important; float: none !important; }\n#main-content .container::before { display: none !important; }\n\n\/* Masque le titre, l'image mise en avant et les infos du th\u00e8me *\/\n.single-project .et_main_title,\n.single-project .et_project_meta,\n.single-project .nav-single,\n.single-project #left-area article > .et_post_meta_wrapper,\n.single-project #left-area article > img { display: none !important; }\n<\/style>","protected":false},"excerpt":{"rendered":"<p>Workshops &amp; Codev \u00b7 Club Ignitera Workshop Strat\u00e9gie GTM Mardi 20 octobre 2026 \u00b7 16h\u201318h Anim\u00e9 par Jean-Fran\u00e7ois Thunet En ligne Voir le d\u00e9roul\u00e9 Je m&rsquo;inscris au Workshop Jean-Fran\u00e7ois Thunet Fractional Chief Sales \/ Revenue Officer Le Workshop Strat\u00e9gie GTM est une session de travail de deux heures, en ligne et ouverte \u00e0 tous, exceptionellement [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1668,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[55],"project_tag":[],"class_list":["post-1655","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-workshops"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Workshop GTM -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ignitera.com\/en\/project\/workshop-gtm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop GTM -\" \/>\n<meta property=\"og:description\" content=\"Workshops &amp; 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